Sample Scenarios

Opt-ins are marketing efforts where a user consents to receive sales and marketing information from marketers, for instance by signing up for a newsletter, checking a checkbox to receive product updates etc.

Opt-in analysis as implemented by SurfStats's products is very flexible in the sense that it allows you to track vitually any type of opt-in campaign you can think of. This is made possible by custom actions. For instance you can track the monthly customer mailblast effectiveness by defining a different action parameter when the email gets sent, opened, forwarded or a target URL gets opened by the recipient.

Configuring opt-in analysis

Please see Configuring eCommerce Transactions with SurfStats Products to get a general understanding of eCommerce transactions in SurfStats products and a list of available query parameters.

It is advisable to follow the steps below when deciding to do opt-in analysis:

• Decide which marketing efforts in your organisations falls into the category of online opt-in analysis and which ones you want to track.
• For each of the efforts define the set of actions that you need to track, for instance email opened, email forwarded, target URL reached etc.
• Prepare the marketing material and embed the URLs with the necessary action parameters in the URLs.
• Run the campaign.
• Measure the effective of the campaign by generating reports for the profile.