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eCommerce web site statistics.
SurfStats's eCommerce web site statistics online order analysis
can be used to track the efficiency, source and revenue generated
by online ordering processes. Most eCommerce online ordering systems
on web sites are implemented as shopping carts. With a shopping
cart a visitor can select items from a catalog to add to the cart
and delete items previously added to the cart. When the item selection
is done the visitor proceeds to the checkout stage where
he/she is prompted for shipping, payments and other relevant details.
A lot of eCommerce web site shopping cart software offers good reporting
facilities for captured orders, for instance sales per day, per
product, per product category etc. However tracking the complete
ordering process and the origin of the sale, for instance the search
term from the search engine originally responsible for the referral,
are difficult to achieve with shopping cart software. The eCommerce
web site statistics includes SurfStats Log Analyzer and the SurfStatsLive
Statistics Server products.
Configuring Shopping Cart Software
for Order Analysis for your eCommerce web site.
Please see
Configuring eCommerce Transactions with SurfStats Products to
get a general understanding of eCommerce transactions in SurfStats
products and a list of available query parameters.
It is advisable to follow the steps below when deciding to do order
analysis:
- Decide which actions performed during the visitor interaction
with the shopping cart on the web site you want to track, for
instance cart view, cart add, shipping, payment, cart complete.
- For each of the actions find the location in the shopping
cart source code where the action takes place and embed the
URLs (each with the unique action parameters) in applicable
web pages. Please refer to
Generating eCommerce hit lines for sample code.
- Measure the effective of the online ordering process by
generating reports for the profile from time-to-time.
Online Samples
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