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Sample Scenarios
Trials are very similar to opt-ins. With trial analysis the effectivess
of online sign-up process can be measured. For instance you can
use trial analysis to establish where the bottlenecks are in your
sign-up process, where the majority of users abandon the sign-up
process etc.
Configuring opt-in analysis
Please see
Configuring eCommerce Transactions with SurfStats Products to
get a general understanding of eCommerce transactions in SurfStats
products and a list of available query parameters.
It is advisable to follow the steps below when deciding to do trial
analysis:
- Decide which marketing efforts in your organisation falls
into the category of trial analysis and which ones you want
to track.
- For each of the steps in the trial sign-up define a action.
For instance if your sign-up process consists of three pages
then you could use the actions "Signup Request", "Signup Page
1", "Signup Page 2", "Signup Page 3" and "Signup Complete".
- Embed the URLs (each with the unique action parameters)
in the sign-up web pages. You can do this with embedded <IMG>
tags similar to the ones for the direct marketing campaign at
Generating eCommerce hit lines, using zztype=trial.
- Measure the effective of the campaign by generating reports
for the profile from time-to-time.
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