Description of SurfStats eCommerce
The eCommerce module in SurfStats Website Analytics and SurfStatsLive
analyzes certain web activity data from log files and determines
which marketing efforts where responsible for the best ROI (return
on investment) of marketing money spent.
Transaction Types that can be tracked
Campaigns - Cost per Click (CPC) campaigns from search engines
like Google and Overture. Also other online advertising campaigns.
Opt-ins - Marketing efforts where a user consents to receive
sales and marketing information from marketers.
Trials - Similar to opt-ins, trials measure the effectiveness
of processes enticing users to sign up to obtain product trials.
Orders - Online order and shopping cart interaction analysis.
Definable user actions
The SurfStats eCommerce module goes one step further by allowing
definable user actions. User actions are the actions that a user
takes when interacting with a marketing or eCommerce related process.
For instance in order analysis viewing a cart could be an action,
providing shipping details could be another action. The main advantage
with the way actions are implemented in the SurfStats eCommerce
module is that there are no predefined list of actions, allowing
the end user of the module to define his/her own custom set of actions.
Accessing eCommerce Reports
Assuming you are running the correct edition of SurfStats Website Analytics
or SurfStatsLive and there are web activity data related to eCommerce
available in the log files:
- Using SurfStats Website Analytics the eCommerce reports are accesible
on the eCommerce tab after report generation.
- Using SurfStatsLive the eCommerce reports are accessible
on the Traffic tab, when logged in as a SurfStatsLive user.
Available eCommerce Reports
Currently the eCommerce reports are grouped into four sections:
- Search Engine Performance. Focuses on search engines and
search phrases and their effectiveness.
- Revenue Source. Focuses on the source of revenue.
- eCommerce. Focuses on ROI.
- Affiliates. Focusses on the effectiveness of affiliates.